12/04/2013 Social media is one of the most prevalent medium of networking since ancient times. People has been using social gatherings, like arenas or community fares, to market their products and ideas all along in History. Now, with the advent of INTERNET, the place of social arena has transferred to Social Networking sites like FaceBook, LinkedIn etc. Most if the social media sites started out as personal sites but social media marketing has transformed to one of the most powerful online strategies for businesses.
Social media sites are continually growing, expanding and changing to incorporate more options and usability. It is becoming difficult to keep pace with these changes. Let us check few methods we can employ to help us with the Social media Marketing.
1. More Relevant Posts
We are here to market our products or services, updates like a general like “Buy our Product X” won’t do for marketing purpose. The social sites have grown and changed vastly, so is the users or end customers. We need to start posting more business relevant information. Also we need to assure to make it about our readers and followers, not about us. We shall post solutions, inspiration, and interesting facts that can be useful and helpful.
2. Utilize Features and Tools
Social sites are increasing the possibilities for our business with more tools and features than ever before. We shall take stock of all these tools and learn to use them for the benefit of our followers and our business.social media marketing and promotion services
3. Visual Marketing
Visual appealing content is more likely to reach to the end customer than a prosaic post. We shall strive to embed text and our business info in relevant graphics post. Pinterest, using image sharing, has created records with its growth. Images are also the mostly widely used and shared method of posting on Facebook. When people share our images we want them to see our website link or other relevant info.
4. Help Clients/Readers
One of the most important role social media marketing can play is to help clients or potential customer. No matter what business we are in, we cannot provide solutions to all our clients’ needs. We shall post links, information and resources of businesses that can help our clients where they can get answers.
5. Use Analytics
Ultimate goal of all the effort we are putting in is to connect with potential customers, and to generate awareness about the product or services we are marketing. Analysis of the data received from the social media channels helps us a lot with this. We shall review our analytics regularly to see what is working and what isn’t. Are people accessing one social site more than others? When are people visiting our pages? What is the demography and geography of the users who are connected to us. We can learn a lot from our analytics but we must utilize them channel our marketing efforts based on the analytics results so as to reap the benefits.
6. Events and Polls to Engage Customers
Many of the social media channels provides option for creating online events and polls or surveys. We shall hold regular interactive events, polls or surveys. This activity helps us with multitude purposes. First it helps us to involve the potential customer to interact with the system thus encourage them to ask questions if any regarding the product or service we are marketing. Direct engagement of customer also helps us the trends and get feedback on our product.
7. Set Connections Not Sales
We can use our social media pages to connect with our potential customers not for direct sales. Social media is a dedicated medium to share information, respond to questions and comments and to showcase what our business is about. We shouldn’t continually bombard our social sites with sales pitches and ads. We shall strive to help our followers find solutions, not to pitch them.
Slideshare is predicted to be the fastest growing social site. Additional benefit is it allows us to share our business presentations with millions. We can also share documents, PDFs and videos. The possibilities are endless with this Slideshare. Instead of traditional methods of Email marketing to bombard potential customer with our business proposal, we can use this media with right set of keywords to
With the addition of multiple features and local business listings Google+ has come up to be more important to our business. Having a strong presence on Google+, we will be able to take full advantage of Google’s many services and tools. Although it hasn’t the social power or features of some of the other sites but it is a central part of Google biggest search engine and we should be a part of it.
10. Use Fewer Social Sites
It is beneficial concentrating our marketing efforts to a few of the better result producing sites more effectively than spreading ourselves too thin over many of the social sites. Analytical tools can help us with this effort to determine which channel is producing more results for us. The time it takes to successfully participate in social media is substantial so we need to build a strong presence on the sites that deliver rather than trying to dominate them all.
Social media marketing reach is expected to achieve new and unequaled heights in coming era. We can’t afford our business be left behind. So lets become active and get help with B24 marketing professionals on social media optimization services for your business needs. Do have doubt, feel FREE to call us on +91-141-6550328 for your business social media marketing needs. We need to get really involved with the targeted customers. We have to ensure to make new connections and post relevant visual items. If we can make it about our followers and clients, not about general statement, it can certainly catch the required attention.
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