Soxytoes is an online first brand selling 'noticeable' socks - a transformational, orbit-shifting innovation, which set out to disrupt this previously sober and perhaps boring category.

We are talking about socks 2.0. Better quality, eye-popping designs injected with a lot of new tricks up our sleeves. that's what we're promising to deliver.

We sell through our own website, and other marketplaces like Amazon, Myntra, Tata Cliq. We even work closely with resellers and affiliates.

Business Formation

Soxytoes is registered under Karma Holdings as a private limited company.

About products and upcoming products

We have a diversified product line. Besides casual socks which constitute the largest market due to their high ease of incorporation (they can be used with any apparel), we also sell corporate and athletic socks. Increasing penetration of corporate offices, combined with a focus on smart attire amongst white-collar professionals, is creating demand for our corporate socks. Similarly, the focus on health and fitness amongst millennials and Generation Z is generating growing demand for our athletic and health socks.

Our innovative products such as Perfomax ® high performance athletic socks, Com-Feet-able ® socks designed for comfort, Diabetic Care socks for diabetics, Compression Therapy socks for aching legs and for long journeys and Infused! Socks with the wellness of natural aloe vera and energizing mint oils have been highly appreciated by the market.

We even have a sock subscription model where the user can subscribe to our product and receives three pairs each month. He can pause the subscription whenever he/she wishes too. This product also makes for a great gifting item in case you can’t think of what to buy.

We have also recently launched our super safe face masks leveraging our designs. These are 4-ply masks which come with a melt-blown filter and washed with anti-viral infusions for durable protection.

In the pipeline is our monogrammed socks, where our customers can get their initials or names embroidered. It can be a great gifting option for friends and families. We even have an entire kids range for socks coming out soon.