08/30/2019 Google updates their SEO algorithm 600 times every year - and DesignRush determined the top-rated search engine optimization companies that can help your SEO strategy keep up with evolving regulations.
NEW YORK, Jan. 30, 2019 /PRNewswire-PRWeb/ -- Google updates its search engine ranking algorithm up to 600 times each year. This helps them rank brands as accurately as possible.
DesignRush.com, an agency directory, and ranking site, discovered how Google's SEO algorithm has changed recently, how brands can adapt their SEO strategy, and the best SEO companies around the world who can boost website rankings effectively.
The top 3 ways Google changed its search engine rank page (SERP) algorithm include:
1. Secure Websites Are Crucial
In 2018, Chrome started classifying all sites that are not HTTPS as "not secure."
About 93 percent of all websites across Google have HTTPS encryption – making the remaining websites vulnerable to ranking penalization by Google.
Google strongly prioritizes secure websites in rankings because they want platforms to be immune to hackers. This ensures that information is more reliable and fosters a better user experience that protects consumers.
Brands can follow these 3 simple steps to make their website secure:
1. Host a dedicated IP address for the website.
2. Purchase an SSL certificate, then activate it and install it.
3. Update the website so it uses the HTTPS.
Professional web developers and search engine optimization experts can help brands transfer an unsecure site to HTTPS.
2. Strong Focus On Mobile Speed
According to Google, typical mobile web pages take over 15 seconds to completely load. However, 53 percent of website visitors will leave a website that takes more than 3 seconds to load.
Thus, Google announced that they were planning to place a strong emphasis on mobile site speed in 2018 – and 6 months later, they delivered on this promise.
This algorithm change furthered the importance of a fast-loading website on every platform to improve rankings – likely because a quick website provides a positive user experience.
To ensure their website loads quickly on desktop and mobile devices, brands can:
1. Compress image file size.
2. Analyze and reduce server response time.
3. Minimize the number of redirects on a site.
4. Ensure web page content loads from the top down, not the bottom up.
5. And more!
3. Recent SERP Changes In 2019
It's only January, but SEO experts everywhere have already noticed some Google ranking updates for 2019.
Leading SEO experts and professional resources such as SEMRush continually track Google's SERP, or search engine rank page algorithm. On January 5, 6 and particularly on January 9, these SEO resources saw a chaotic changing in keyword difficulties and shuffling rankings – a clear signal that Google is adjusting their ranking methods.
Although Google has yet to confirm whether they updated their algorithm – and what those changes might entail, if they did – experts agree that some SEO algorithm update likely occurred.
Regardless, Google will be amending their algorithm several hundred times in 2019. And the best way for brands to stay on top of the evolving ranking qualifications and ensure they continue to rank on page one – or reach the top search listing results in the first place – is to partner with a leading search engine optimization company.
"SEO is one of the most complicated forms of digital marketing because it involves so many tactics," says DesignRush Founder and Executive Director Gabriel Shaoolian. "However, every modern brand needs to invest in search engine optimization. That is what will generate leads, website traffic, conversions and revenue. Businesses that want to continue gaining naturally targeted organic traffic need to work with qualified SEO experts to navigate the ever-evolving algorithm successfully."
Partnering with a professional SEO firm will give brands access to experts who have the expertise and experience to optimize a website's code and content effectively to rank highly for strategic keywords.
DesignRush's Agency Listing section showcases the top local and global SEO companies. Some of the best search engine optimization agencies include (in alphabetical order):
SEO Service in India
SEO Service in India specializes in innovative below the line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments. SEO Service in India was established by direct marketing experts with over 5 years of experience in transforming businesses with actionable data-driven insights across SMEs, large corporations and MNCs.
Visit SEO Service in India at: https://seoserviceinindia.co.in/
We are reputed, SEO Company India, SEO Experts India, SEO Consultants India, SEO Specialists India, SEO Agency India, SEO Company New Delhi
SEO Service in India specializes in innovative below the line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments.We are reputed, SEO Company India, SEO Experts India, SEO Consultants India, SEO Specialists India, SEO Agency India, SEO Company New Delh…