By Makreo Research and Consulting
04/02/2025 The India auto finance market is set for significant expansion, with revenues projected to rise by INR 10 trillion between 2025 and 2030, reflecting a robust CAGR of over 15%. This growth is driven by the rising demand for vehicle financing, particularly in the electric vehicle (EV) segment, as government initiatives continue to promote sustainable mobility.
Although EVs accounted for less than 2% of the 4.2 million cars sold in India in 2023, the government's ambitious target of increasing this share to 30% by 2030 is expected to fuel the India car loan market. This shift will drive higher demand in the auto loan market in India, presenting significant opportunities for financial institutions and lenders to expand their offerings in the evolving car finance industry in India.
For more details, request the Sample Report from here
India Auto Finance Market Size and Forecast (2019-2030) - Analysis by Type of Vehicle Financed, Lender Type, Vehicle Category, Fuel Type, Loan Tenure, and Geography
India's Auto Finance Market: A Dynamic Landscape
The India auto finance market is undergoing rapid transformation, with a penetration rate of approximately 75%, reflecting its resilience across multiple market cycles. Innovation is driving the sector forward, particularly in digital underwriting, collections, and customer lifecycle management. Leading car finance industry in India players, including OEM captive financiers, are spearheading these advancements.
As technology reshapes the auto loan market in India, the sector is poised for significant growth, reinforcing its position as a key player in the global vehicle finance market. With evolving vehicle financing trends in India, the market is set to create new opportunities for financial institutions and lenders.
Key Business Developments in the India Auto Finance Market
The India vehicle finance market is witnessing rapid advancements, with key industry players forging strategic partnerships and adopting digital solutions to enhance accessibility and efficiency.
• Droom (2023): Introduced 'Droom Cloud Services,' a cloud-based transactional platform designed to support automobile enterprises and SMEs in economic decision-making, fostering trust in online vehicle transactions.
• Maruti Suzuki India Limited (MSIL) & Indian Bank (2022): Partnered to provide customized car loan options across 5,700 Indian Bank branches, covering metro, urban, semi-urban, and rural regions, strengthening the India car loan market.
• Maruti Suzuki Smart Finance (2023): Achieved a milestone by disbursing over 1 million loans, reinforcing its leadership in digital financing within the car finance industry in India.
• CARS24 Financial Services (2023): Partnered with Credgenics to enhance debt collection and resolution through advanced technology, contributing to vehicle financing trends in India.
• Tata Motors & Bajaj Finance (2024): Signed a Memorandum of Understanding (MoU) to expand financing solutions for Tata's commercial vehicles, further driving India auto loan growth.
Challenges and Limitations in the Indian Auto Finance Market
Limited Adoption of Leasing and Subscription Models:
Despite the rapid expansion of the India auto finance market, leasing and subscription models remain underutilized, contributing only 1-2% of total automobile sales. In contrast, developed markets such as the U.S., Japan, and China see leasing and subscription accounting for 30-40% of total sales. This disparity reflects deep-rooted preferences for vehicle ownership over flexible financing options, impacting the auto loan market in India.
Challenges in Electric Vehicle Financing India:
The electric vehicle financing India segment faces constraints due to the limited participation of commercial banks and non-banking financial companies (NBFCs). The lack of diverse financing options for EVs poses a significant barrier to achieving the government's ambitious EV penetration targets, slowing the India auto loan growth in the emerging EV segment.
AI's Transformative Role in the Car Finance Industry in India:
Technological advancements, particularly Artificial Intelligence (AI) and Machine Learning, are reshaping the India automotive loan market by improving credit assessments, fraud detection, and marketing strategies. AI-driven credit evaluation enhances risk assessment, while fraud detection mechanisms strengthen security. AI-powered chatbots offer round-the-clock customer support, improving service efficiency in the car loan industry India. Additionally, predictive analytics help optimize inventory management by forecasting demand for specific vehicle models, further driving vehicle financing trends in India.
Government Initiatives Supporting EV Adoption:
To accelerate EV adoption, regional governments have introduced targeted subsidies and incentives. Tamil Nadu, for instance, offers a ₹20,000 subsidy to gig workers purchasing e-scooters, supporting the increasing number of youth engaged in food and grocery delivery services. Moreover, an insurance scheme covering accidental death and disability for nearly 150,000 gig workers adds another layer of financial security, indirectly boosting the auto finance market forecast India by making EV ownership more accessible.
► Future Outlook of the India Auto Finance Market
As India moves towards a more technology-driven and sustainable auto financing ecosystem, vehicle financing trends in India are being reshaped by digital innovation, strategic collaborations, and stronger policy support. With rising demand for financing solutions, particularly in electric vehicle financing India, the sector is well-positioned for sustained expansion.
► Scope of the India Auto Finance Market
Makreo Research has recently published an in-depth study titled "India Auto Finance Market Size and Forecast (2019-2030) - Analysis by Type of Vehicle Financed, Lender Type, Vehicle Category, Fuel Type, Loan Tenure, and Geography." This comprehensive report examines historical trends and current market dynamics within the India auto finance market, offering insights into the key factors influencing its future growth.
The study begins with an analysis of the India vehicle finance market, covering recent automobile sales and production trends. It further delves into ownership patterns, highlighting demographic shifts and consumer behavior in the car finance industry in India. Additionally, the report provides an in-depth assessment of the auto loan market in India, segmenting it based on lender type, vehicle category, and financing tenure.
A competitive landscape analysis profiles key market players, evaluating their financial performance and market positioning. The report also presents a forward-looking perspective, identifying challenges and opportunities that will shape the India automotive loan market in the coming years.
With a strategic focus on industry developments, this report serves as a valuable resource for stakeholders seeking data-driven insights into the car loan industry India, helping them navigate growth opportunities in the evolving India auto loan growth landscape.
► Market Segments:
• By Type of Vehicle Financed
• By Lender Type
• By Vehicle Category
• By Fuel Type
• By Loan Tenure
• By Regions
► Period of Study:
• 2019 - 2024: Past and Present Scenario
• 2024: Base year of study
• 2025- 2030: Future Outlook
► Companies Covered:
• State Bank of India (SBI)
• Axis Bank Limited
• Industrial Credit and Investment Corporation of India Bank (ICICI Bank)
• Tata Capital Limited (TCL)
• HDB Financial Services Ltd.
• Mahindra & Mahindra Financial Services Limited
• Muthoot Finance Ltd.
• Muthoot Money Limited
• Cholamandalam Investment and Finance Company Limited (Chola)
• Sundaram Finance Limited
• Kotak Mahindra Prime Limited (KMPL)
• Toyota Financial Services India Limited
• Bajaj Finance Limited
• Hero FinCorp.
• Cars24 Financial Services Private Limited
• Maruti Suzuki True Value
• Maruti Suzuki Smart Finance
• Droom Technology Limited (Droom Credit)
• Blue Carz
Key Questions Answered
• How has India's auto finance market evolved over the years?
• What are the latest trends in vehicle sales and ownership in India?
• How is India's electric vehicle (EV) market performing, and what are the sales trends?
• How does India's consumer lending compare to global benchmarks as a percentage of GDP?
• What are the trends in personal and auto loans in India?
• What are the challenges slowing EV financing growth in India?
• How have vehicle prices in India changed over time?
• What are the key segments in India's auto finance market?
• Who are the leading players in India's auto finance industry?
• How do top auto finance companies in India compare in terms of performance?
Related Reports:
India Used Car Market Size and Forecast (2018-2030)
https://www.makreo.com/report/india-used-car-market-size-and-forecast-2018-2030
India Auto Finance Market Competitive Landscape - Market Share, Positioning, M&A, Company Profiles
https://www.makreo.com/report/india-auto-finance-market-competitive-landscape-market-share-positioning-m-a-company-profiles
Makreo Research and Consulting

Makreo Research provides high-quality market insights, helping businesses, governments, and agencies make informed decisions. Based in India, we specialize in Syndicated and Custom Research, Consulting, and Market Surveys, offering deep analysis to navigate complex market dynamics and drive growth.E…