By Jet Web Solutions Pvt. Ltd.

07/08/2022 In a world where social networks are dominating the marketing field, Instagram is becoming the leading site. It is showing rapid growth as a popular marketing site. This article has been thus framed in a way to provide thorough knowledge about the social channels and their focus along with the business opportunities.
Social networking sites and their popularity is increasing day by day due to the trends, types of services that are provided as well as the benefits that are helping people to connect. Social media sites not only help people connect with new people, but also find their long-lost friends. With 2 billion users, Facebook topped the list of social media sites. Further, Facebook launched a sister site named Instagram, which has now become one of the most famous and used social platforms with 1 billion active users.
What are social networking sites?
Before moving any further into the topic, it is important to know more about the definition of social networking sites. Social networking sites also known as social media platforms are online platforms that encourage social connection and sharing of content and career ads. Social networking sites are free and allow people to create accounts, interact with people, and find things that serve their interests. There are different social networks, like Facebook, Instagram, Twitter, Whatsapp, Snapchat, Tiktok, and others.
Reasons for social media popularity
● Opportunity to connect: since social networking sites are global platforms, they provide the opportunity to connect with people throughout the globe. Users can access and handle several accounts and profiles and connect. The profile feature along with the chat room, allows people to know more about the person before connecting or interacting.
● User-friendly aspect: since social networking sites are so popular, they have evolved, updated, and have become user-friendly. They are easy to navigate and require minimum knowledge of the internet. The mobile versions of all the social networking sites are way more user-friendly than the website version.
● Free to use: all social networking sites are free to use and are made available throughout the world. Although in case the sites are used for business, during that time, they charge prices and no longer remain free.
● Job ads: social networking sites are often used by job seekers as well as companies for career options. Since it is one of the places best suited to establish brands and promotion, it helps to promote careers as well. Users promote or check out jobs on social media sites as per preference.
● Marketing: as mentioned earlier social networking sites have the potential of attracting customers thus marketing becomes easy on such platforms. Since social networking sites have numerous users from all over the world, it serves as a prominent platform for marketing.
Popularity of Instagram
Instagram has been considered the most popular and widely used social media site. Millennials and GenZs are getting invested in sharing photos and updates via Instagram. The site is becoming even more popular since parents and elder generations rarely use Instagram as their go-to social networking site, thus, youngsters find their long-yearned privacy on Instagram. Instagram is mainly getting popular because of the youngsters present on the app, and the reasons for them to be there are;
● Photo sharing: Instagram allows easy sharing of photos through the camera roll. It allows the users to take pictures and create entertaining videos and gain popularity on the app. Instagram also allows people to use filters and post them from the comfort and preference of the user. There is also the option for privacy regarding photos and accounts in case one prefers a private account over the default public account.
● Viral trends: Instagram offers easy popularity with viral trends. People love to create trends on Instagram and get famous with those videos, provided the accounts participating in the trends are public accounts. People get aware of the trends and current affairs through Instagram due to this particular reason.
● Business uses: Instagram is an amazing tool for local as well as country-wide businesses. The Instagram website allows people to follow accounts easily thus promoting businesses quite easily. There are several promotional tools that are available on Instagram fit to track audience, and traffic and generate more engaging content.
Importance of Instagram in marketing
Instagram is a platform designed by Facebook to run smoothly and perform wonders in the case of marketing. It is a true social media platform that allows people to discover not just accounts but also products and services. It provides a brand image to the products and accounts that are present on the platform and are willing to market themselves. It provides an additional channel to the audience for not just viewing but also interacting with the seller. Instagram also has tools like that of Facebook and is therefore considered the best for marketing.
● Creativity: Instagram provides a platform for all to show their creative side, ad since business and marketing is all about creativity and strategy, Instagram provides the best platform. An interesting story with creativity about the brand or the products that are being marketed is what sells to the audience.
● Visual marketing strategy: visual content is best for marketing since visuals have the ability to stay in the human mind for a long time. Thus creating a proper visually aided story and the brand logo is important to attract customers and visually appeal to them. This marketing strategy works wonders and thus the feature is provided by Instagram.
● High reach: Instagram being used by 1 billion people all over the world, provides massive scope for reach among audiences. The hashtags used on Instagram help to create more reach and attract potential customers. With the help of tags, one can understand trends and thus create targeted ads for the customers.
● Opportunity to engage: a good starting point for any business is to create engagement. Brand promotion can be done by engaging people and customers in the content and asking for comments to know more about the customer feedback. Being engaging and communicative with the customers takes the business a long way and allows the audience to be more personally engaged with the brand.

So here it is all for you, everything that you need to know about Instagram marketing. Learn about the marketing channels and be aware of your competitor’s moves. Learn more and stay ahead.