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Angel Broking Ltd

6th Floor, Angel Broking Ltd, Ackruti Star Building, MIDC, Andheri East, Mumbai, 400093, India

Angel Broking Ltd
About Angel Broking Ltd

Established January 2020

As a leading stock broking & wealth management firm, Angel Broking Ltd. is revolutionizing the face of retail investing in India with a tech-edge. A 31 year young company, it serves its clients PAN India with the agility of a start-up; offering an extensive range of financial solutions, aided by hi-tech digital technology and ably complemented by a colossal presence of 16,308 trading terminals and a mammoth network of sub-brokers. The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX. Also registered as a Depository Participant with CDSL. Today Angel Broking has emerged as a game-changer for the retail investing segment by offering innovative financial solutions which was earlier limited only to the HNI segment. ARQ – a hyper intelligent investment engine has bridged the gap between new and seasoned investors by offering personalized investment advice and an array of other advantages. With many industry firsts, like EKYC/DKYC, Trade in 1 hour, Customer Service on Twitter, Facebook and Worry-free investing, it is helping the investors of digital India to make informed & fruitful investment decisions with unprecedented convenience. Currently the brand boasts of 1 Million+ Customers and a robust social media following with category best followers and engagement.

In the month of Nov’19 the company changed its business model to Rs. 0 for delivery trade and an Rs.20 flat brokerage for other trades and offering free advisory to its clientele. This was one of the disruptive and competitive models. With this new model we have been able to acquire about 1 lac new accounts on a month of month basis. However, to get to the leadership position, this number needs to scale and an innovative, clutter breaking approach is required.

Services offered by Angel Broking Ltd:
Broking and Advisory:
We provide broking services across equity (cash-delivery, intra-day, futures & options), commodity and currency segments, along with debt products. As a part of the broking and advisory services offered by us, we also facilitate opening of Demat accounts for our clients. To complement our broking and advisory services, we also provide the right mix of product & services making it one of the fastest growing stock Broking house:
(i) Research Services: We have a dedicated research team which publishes research reports on a daily, weekly and monthly basis for our clients, to enable them to make informed investment decisions across equity, commodity and currency segments.
(ii) Investment Advisory: We provide investment advisory services to our retail clients with customized investment recommendations which we believe assists our clients in achieving their investment goals across various investment avenues such as equities, debt, currency, commodities, derivatives, mutual funds and insurance products.
(iii) Investor Education: Our website,, is also a knowledge centre which aims to empower investors, including our clients, with an understanding in respect of trading and investments products. As part of our investor awareness initiative, we regularly undertake sessions through various digital mediums, to enhance our retail clients’ knowledge regarding our products, research and market trends.
(iv) iTrade Prime: As the first step to attract the young millennial specially from Tier 2 & Tier 3 cities, in April’19 we launched Angel iTrade, an online DIY plan that is tailored to meet the trading requirements of the New-Age Indians with a simplified brokerage plan (Flat rate of Rs 15/- for order value of up to Rs 50,000 and Flat Rate of Rs 30/- for order value greater than Rs 50,000). This is the first product of its kind under the Angel Broking Brand. In the month of June’19 we removed the entry fee of Rs. 699/- which helped us to scale our new acquisitions to 40K per month.
To take the aspiration of opening new Demat account to the tune of 1 lac per month, in Nov’19 we launched the Angel iTrade Prime. This plan will offer:
• Zero Brokerage on Delivery Trade for lifetime and no hidden charges
• The brokerage has been further simplified to flat rate of Rs. 20/- per trade for intraday, F&O, Currencies and Commodities
By Mar’20 Angel Broking had 1 Lakh+ new demat account opening in a month being the highest

Other Financial Services:
In addition to our broking and advisory services, we also provide the following financial services that may enable our clients to achieve their financial goals:
(i) Margin Trading Facility: We provide margin trading facility to our clients for leveraging their eligible collaterals by funding their requirements on the cash delivery segment of equities.
(ii) Distribution: We undertake distribution of third-party financial products such as mutual funds, and health and life insurance products, according to our clients’ requirements. Such distribution is undertaken through both our offline channels and our digital platforms, “Angel Broking” and “Angel BEE”.
(iii) Loans against shares: Through our Subsidiary, Angel Fincap Private Limited, which is registered as an NBFC, we provide loans against shares to our retail clients.

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