Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate pote...

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Even before the ongoing COVID-19 pandemic, many people used their free time to engage in their passions. Whether knitting scarves and selling them on Etsy or doing home repair work for neighbors, side gigs are becoming more common for people with standard, 9-to-5 day jobs. Side hustles are great opt...

Business brokers play a vital role in business sale because all business negotiations pass through them. Thus, business owners need to know the factors that make business brokers trustworthy advisers. Business consultants say that business owners should consider these business brokers in busines...

Every startup needs to have a business plan, whether in a sketchy or detailed form. Fortunately, there are lots of tips on writing a business plan, so much that the problem is no longer that of writing a business plan, but actually getting the business started.Some would-be founders and entrepren...

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