Chapter: Branding, Strategy and Identity
Chapter: Branding, Strategy and Identity
The Brand Theory
To understand branding better, let us take an example. Consider that a Brand is the molecule formed by various atoms. Now, under the umbrella of our
in Ahmedabad, we define the mass weight of these atoms so that more and more particles can join and the molecule becomes bigger and bigger. The goal is to create an atomic effect of your brand (Aag laga denge)!
The Atoms of Branding
Brand audit is the exam we conduct to assess the current position, communication and emotion of the brand.
Based on the grades a strategy of progress will be put in place so you can make it with flying colors.
Give your brand unique identity like ours as you see, with our
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We don’t go by a rule book for logos and naming. It is always the one that clicks; clicks in your gut viz. instincts.
Brand positioning is like Tic Tac Toe, you need to put yourself in the right box to make a sequence against odds.
Excercise 1.1
Recognize this logo and tell us its brand name!
The Perks of Atomic Branding
The Factors of a Strong Brand
External
Internal
How do we do it?
Rings a bell? Time to connect!
Blog
Imagine your brand as a cozy coffee shop - a space people prefer to visit, ditching all other cafes in the town This blog is not just about handing.....
It just takes 90 seconds to form a first impression of a product. In the world of branding and marketing, where first impressions are everything, the power of perception reigns supreme. Every element.....
answer in brief
A brand represents a business/company/enterprise/conglomerate and its products/services.
A renowned brand is an outcome of branding endeavors that includes everything from the ideating the brand name to promoting it on different mass media. As a creative branding agency in Ahmedabad, we are with you at every step of your branding journey. Here are some steps involved in branding.
Yes, there is a significant difference between the two although they work collectively for any brand. As a
Yes most definitely! Consultation is the first step of a branding journey followed by brainstorming and strategizing.
What are the odds of you reaching your destination in a foreign land without Google Maps? Likewise, a brand strategy is the map that takes you there where your goal is.
A business document that outlines the brand's distinctiveness, commodities, and values is known as a brand book, manual or brand guidelines. It mostly focuses on the design aspect, but in many instances it includes business image and communication standards as well. It helps extend the consistency of brand image over years.
It is the positioning of your brand image on the plane of the X and Y axis in the consumer's mind. As a result, your brand stands out amongst competitors (Win! Win!).
Brand identity is too precious to lose but brand status is subject to changes. In such a case, brand repositioning strategy helps maintain brand identity but make changes in the marketing plan that includes products, pricing, placement and promotional strategy.
In a way, a logo can be any form of pictorial representation of a brand’s niche or offering. But they are broadly categorized as:
Branding has a direct impact on your audience’s perception of your brand. It can bolster your brand value or diminish it if done improperly or overlooked. Here is why you need branding.
