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Digital marketing is the procedure of promoting products/services digitally via different channels like Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Online Reputation Management (ORM), Mobile Advertising etc.

The basic principle behind digital marketing is to reach out to potential customers where they spend most of their time online. So, a good digital marketer focuses on creating content that attracts audiences to a webpage. This attracts readers to read further articles about a product or service, encourages social media sharing, and ultimately drives traffic to a site.

If you don’t know what digital marketing entails, it might not seem easy to understand why you need one. However, your digital marketing efforts have many benefits with a professional manager. An excellent digital marketer knows how to use the latest tools and techniques to improve conversion rates and increase sales. They also help you build a solid brand image.

There are three main types of digital marketing: SEO, SMO, and PPC. Each has its advantages and disadvantages. Here’s a quick overview of each type:
Search engine optimization (SEO) helps businesses rank higher in search results. It involves using keywords strategically to optimize content so users can easily find it when searching for relevant information.
Social media optimization (SMO) is similar to SEO, but instead of focusing on organic search, it targets social platforms such as Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.
Pay-per-click (PPC) ads appear at the top of search results and display only when someone searches for a specific keyword. Advertisers bid on certain terms and get paid whenever someone clicks on their ad.

Digital Marketing is all about reaching people through different mediums, such as Social Media, Email Marketing and Content Marketing. These days it is crucial to reach out to people because you never know what might happen tomorrow. So, why do we need Digital Marketing? Well, let us tell you how a good Digital Marketing Strategy can help your brand stand out among others.

1. Reach More Target Audiences
   A good Digital Marketing strategy will help you reach more audiences. You can target customers across the world by doing this. If you want to target a specific region, you can use Geo-targeting. You can focus on a particular area and provide a better customer experience.
2. Increase Sales & Revenue
   You must have heard this phrase many times. But, did you ever think that Digital Marketing plays a significant role in increasing sales and revenue? Yes, it does! When you start engaging with potential customers online, you can see some substantial changes in terms of conversion rates.
3. Better Customer Service
   When you engage with your customers, you can understand their needs and wants. You can improve your product quality and deliver better customer service with this information.

The average price of hiring a digital marketing company in India ranges from INR 12,000 to INR 50,000. You should expect to pay anywhere between INR 10,000 to INR 30,000 for a single campaign.

There are two ways to approach hiring a digital marketing agency – either as a whole package or individually. An excellent digital marketing strategy needs to include paid and unpaid advertising channels.

Digital marketing is not free. However, it’s important to remember that every dollar invested in digital marketing yields multiple dollars in return. So yes, it’s definitely worth investing in! Moreover, digital marketing provides long-term value because it allows you to reach customers who wouldn’t be able to otherwise.

The ROI of digital marketing depends on several factors, including the size of your audience, the number of conversions you receive, and the amount of time spent on advertising. To calculate the return on investment (ROI), divide the total revenue generated by the total costs incurred. For example, if you spend Rs 10,000 on an online advertising campaign and generate Rs5,000 in sales, the ROI would be 5/10 = 0.50. Every dollar invested will yield half a dollar’s worth of profit.

Yes! Digital marketing has metrics that allow you to track the effectiveness of your campaigns. Some of them are:

• Conversion rate
• Revenue generated
• Costs incurred
• Time spent
• Number of leads generated

Hiring a digital marketing agency might be worth considering if you’re looking to scale up your business quickly.

A digital marketing agency can help improve your brand awareness, boost traffic to your site, and increase your conversion rates. They can also provide you with various tools and resources to make your life easier.
However, choosing the right agency is a big decision… So here’s how to pick the best one for you.

1. Understand your needs
   Before you search for a digital marketing agency, you’ll want to think about what you want to achieve. Do you want to attract new customers? Increase your conversions? Gain more leads? What do you hope to accomplish?
2. Find the right fit
   Once you’ve got a clearer idea of what you want, it’s time to find the right agency. Start by doing some research. Look into their previous work and see if you like what you see. You can check reviews on Yelp, Google, and Facebook.