What if building a better wardrobe could actually improve your life? A cluttered closet often reflects a cluttered mind and an unsustainable lifestyle. At Dwij, we believe a conscious closet isn’t just good for the planet, it’s good for your peace of mind, your finances, and your self-expression. Start with these simple ideas: 🧥 Choose quality over quantity ♻️ Embrace upcycled and secondhand pieces 🌱 Support ethical brands like ours that give denim waste a second life 🧠 Build a capsule wardrobe that reflects your values 👕 Prioritize versatility and timeless style over trends From reducing water and textile waste to curating a wardrobe that feels more you, every choice you make matters. Fashion shouldn’t be fast, it should be meaningful. Let’s build wardrobes that serve us better, last longer, and leave the world lighter.
dwij-Upcycled in India
Retail Apparel and Fashion
Mumbai, Maharashtra 500 followers
Mumbai based startup with a focus on upcycling of post consumer and post industrial textile waste. Certified by GOI
About us
dwij, means second life (द्वि = Twice, ज = Born) in Sanskrit was founded with a mission to address the ills of fast fashion. At dwij, we rescue the jeans and all such textiles that would otherwise end up in landfill. The product range includes utility bags, shopping bags, handbags, and other accessory products targeted for an environmentally conscious consumer. For more details , please visit www.dwijproducts.com While dwij wants to increase the awareness towards upcycled products, hygiene remains a top priority to ensure that the customer views an upcycled product at par with a virgin product. dwij has an inhouse manufacturing setup as well as a network of woman working from home who need an additional income to support their families.
- Website
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http://www.dwijproducts.com
External link for dwij-Upcycled in India
- Industry
- Retail Apparel and Fashion
- Company size
- 2-10 employees
- Headquarters
- Mumbai, Maharashtra
- Type
- Self-Owned
- Founded
- 2018
Locations
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Primary
Bhandup West Road
Mumbai, Maharashtra 400078, IN
Employees at dwij-Upcycled in India
Updates
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While animal leather is widely criticized for cruelty, faux leather comes with its own environmental harms. Most mainstream brands don’t disclose the source of their leather, but reports show disturbing practices animals kept in cramped spaces, often skinned alive. Even many leather alternatives have hidden links to animal cruelty. - Wool, fur, and feathers often involve hidden cruelty. Contrary to belief, sheep naturally shed wool, but commercial shearing happens early, causing up to 1 million sheep deaths from cold annually. In Australia, sheep are bred for excess wool, leading to painful infestations and skin removal without anesthesia. Once wool production declines, they're slaughtered. - Fur, largely farmed, involves extreme confinement and practices like electrocution over 1 billion rabbits are killed yearly. These farms pollute heavily with waste. China leads global fur production. - Feathers are often ripped from live birds, not collected naturally. PETA has exposed widespread abuse in sourcing animal materials for fashion. Beyond ethics, the environmental and health impacts are severe, making the choice between real and faux leather complex but cruelty should never be fashion’s norm. Vegan faux leather, often praised for being animal-cruelty-free and affordable, is typically made from petroleum-based plastics like Polyurethane (PU) and Polyvinyl Chloride (PVC). While it mimics the look of real leather, it's generally less durable and comes with a significant environmental cost. As petroleum byproducts, these materials are not biodegradable and contribute to long-term pollution. Though cheaper and cruelty-free, the synthetic nature of vegan leather raises serious concerns about its sustainability. The booming first-copy market heavily relies on cheap, synthetic materials like PVC and PU leather, driving demand for fossil fuels and contributing to pollution and microplastics. These materials are widely used due to affordability, but compromise on quality and longevity, adding to environmental burden. If avoiding animal cruelty is the goal, choosing high-quality faux leather for long-term use is essential. For those concerned about sustainability, plant-based leathers like mushroom, pineapple, cork, or coconut offer promising alternatives, though still limited in scale. Other eco-friendly options include upcycled denim, canvas, tyre, or tarpaulin. Even for animal leather, pre-loved, vintage, or ethically produced versions like those from Hidesign using vegetable tanning and repurposed materials can be more responsible choices. Sustainable fashion decisions should factor in durability, production methods, environmental impact, ethical labor, and end-of-life solutions. No matter what your choice may be, the goal remains the same - Buy few and choose quality.
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♻️ At Dwij, we give old denims a second life, not just as fashion, but as a statement. Here’s how we make a difference: 1️⃣ 7,000 litres of water saved 💧 for every pair of jeans we upcycle — no new denim, no waste. 2️⃣ Reduced CO₂ emissions 🌫️ — by reusing, not producing, we lower our carbon footprint. 3️⃣ No virgin materials 🚫 — we work with what already exists, supporting a circular economy. 4️⃣ Handcrafted with purpose 🧵 — from stylish bags 👜 to accessories 💍 and home decor 🛋️ 5️⃣ Sustainable, vegan, ethical 🌱 — because fashion should be kind to the planet and all living beings. 💙 Join the upcycle movement. Wear the change.
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Side bags, but make it sustainable. From street style to sarees, there’s one accessory that works across them all, the crossbody bag. At Dwij, we’re redefining this classic with upcycled denim slings that are not only stylish but also sustainable. Each Dwij side bag is handmade using discarded denim, turning waste into wearable statements. Whether you're heading to brunch, running errands, or dressing up for college, these bags are made to look good and do good. 👜 Wear it crossbody for hands-free function 🧥 Layer it over a jacket or a saree for an Indo-western twist 🎨 Let patchwork textures do the talking 🌿 Travel light, stay ethical, and ditch plastic alternatives Our denim accessories are: – Vegan – Ethically made in India – Designed for everyday use – Built to last for years Fashion doesn’t need to cost the Earth. Sometimes, all it takes is the right bag.
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Can one bag really make a difference? We think it can. Every year, billions of plastic bags end up in landfills and oceans, used once, then forgotten. At Dwij, we believe in giving waste a second life. Our upcycled denim bags are more than accessories; they're a conscious choice for a cleaner planet. Crafted from discarded jeans and jackets, every Dwij bag saves water, energy, and prevents textile waste from ending up in landfills. Strong, stylish, and designed for everyday utility, they’re built to last, and they age beautifully with time. Why choose Dwij? – One upcycled bag can replace hundreds of single-use plastic bags – Durable, vegan, and made by artisans in India – Stylish enough for work, travel, or everyday use – Unique by design, rooted in purpose Whether you're carrying groceries, gifting consciously, or just heading out for the day, a Dwij bag makes sustainability effortless and visible. This is fashion that gives back. And it starts with something as simple as choosing better. ♻️
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Want to live sustainably but not sure where to start? Here are 5 simple swaps to kickstart your journey We’ve all heard “Reduce-Reuse-Recycle,” but did you know only 9% of the world’s plastic actually gets recycled? The rest ends up in landfills, oceans, and even in the food we eat. The good news? Small swaps in our daily routine can make a big difference. Here are five single use items we can replace today: Cutlery & straws – India generates 22,000 tonnes of plastic cutlery waste monthly. Reusable steel or bamboo cutlery (and skipping the straw altogether) is a smarter alternative. Disposable crockery – Most paper plates/cups are lined with plastic. Styrofoam is non-recyclable and toxic. Choose reusable utensils or eco-friendly alternatives like areca leaf plates. For events, check out utensil banks. Carry bags & bottles – Always keep a cloth or jute bag handy. And swap disposable plastic bottles for a reusable steel one. Think of them as essential as your phone or wallet. Toothbrushes – A bamboo toothbrush has a 68% lower carbon footprint than plastic. Choose better bristles to make it truly sustainable. Pens – Over 250 million pens are thrown away every week in India. A refillable pen lasts longer and cuts plastic waste drastically. Sustainability doesn’t require perfection, it starts with intention. And when millions make small changes, the impact is huge. Let’s normalize carrying our own essentials and saying no to single-use.
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What’s in your wardrobe could be polluting our oceans. Washing synthetic garments is now the biggest source of microplastic pollution in our oceans. Each time we wash clothes made from polyester, nylon, acrylic, and other synthetic fibres, thousands of microfibers, smaller than a grain of sand, are released into our waterways. Wastewater treatment plants can’t catch them all. These microplastics, which make up 95% of all plastic in our oceans, absorb toxins and end up in our food chain. Synthetic fleece jackets can shed up to 1.75 grams per wash. A single synthetic shirt? Up to 2,000 microfibers. Multiply that by billions of washes globally, and we’re facing a crisis, one that’s already affecting 83% of the world’s tap water and sea salt. As a brand, we believe the fashion industry must do better. That means: – Moving away from virgin plastic fibres – Supporting innovations that reduce microfiber shedding – Prioritizing design with end-use and recyclability in mind We can’t abandon synthetics entirely, but we can be smarter, more responsible, and more transparent. Choosing 100% natural or 100% synthetic (not blends) is a start. Washing less, using filters, and extending garment life are all small changes with big impact. It’s time to rethink what we wear, how we care for it, and what we leave behind. Let’s make fashion part of the solution, not the problem.
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From Jeans to Genius: Crafting Functional, Stylish Bags at Dwij At Dwij, sustainability isn't just a buzzword, it's our mission. We're transforming old jeans into functional, stylish bags that tell a story of creativity and eco-consciousness. Why Repurpose Denim? Durability : Denim's robust nature makes it ideal for long-lasting bags. Eco-Friendly : Repurposing reduces textile waste, contributing to a healthier planet. Versatility : From professional totes to casual crossbody bags, denim suits every occasion. Our Collection Explore our range of upcycled denim bags: Denim Business Bags : Professional and spacious, perfect for carrying laptops and notebooks. Crossbody Purses : Compact and lightweight, ideal for everyday essentials. Sling Bags for Women : Fashionable and functional, suitable for various activities. Tote Bags : Large and stylish, accommodating all your belongings. Join the Movement Switching to denim bags isn't just a trend, it's a commitment to sustainable fashion. At Dwij, we're proud to offer products that combine style, functionality, and eco-consciousness. Let's make fashion better, together.
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What happens to your old jeans? In India, millions of discarded jeans end up in landfills every year. Denim production is water-intensive and environmentally taxing, contributing significantly to textile waste. But there's a solution. At Dwij, we give 'second life' to these jeans by upcycling them into stylish, durable accessories. Each product is handmade by artisans from marginalized communities, ensuring ethical labor practices. Why choose upcycled denim? Durability: Denim is long-lasting, reducing the need for frequent replacements. Sustainability: Upcycling diverts textile waste from landfills. Ethical Production: Supports fair wages and empowers artisans. Make a mindful choice. Support brands like Dwij that prioritize the planet and people & opt for products that are durable, sustainable, and ethically made. Together, we can reduce textile waste and promote a circular economy.
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