mFilterIt

🚨 Hitting your install targets? Great. But here’s the real question: Are your users even real?   Kuku FM thought they were winning at user acquisition - until the data told a different story.   📉 Users downloaded the app… and vanished. ⚠️ Clicks skyrocketed from shady sources. 💸 Budgets ballooned with zero retention to show for it.   This is the reality of app fraud - and it could be silently draining your marketing spend too.   👉 If your app installs look great but don’t feel right, this is your wake-up call. Here’s how Kuku FM uncovered the fraud and fought back.   Read the full blog here - https://lnkd.in/gF3UjwZ4   #MobileAdvertising #AdFraud #ClickSpamming #UserAcquisition #AppInstalls #GrowthMarketing #PerformanceMarketing #DigitalFraudPrevention Labhit Agarwal Durgesh Rathore

You might be paying for customers that could have come organically! Yes, this happens.   Your competitors, or even affiliates, could be bidding on your brand name in paid search. And that means you’re:   🚨 Paying more to reach users who were already looking for you 🚨 Losing clicks to misleading ads 🚨 Watching conversions drop and not knowing why   Below are the signs, you are losing your budget to brand bidders. It's brand infringement in real sight.   We broke down exactly how brand bidding violations work, hurting your performance metrics, and how smart brands are fighting back - with real results.   Read the full guide now to know more - https://bit.ly/44FlSZE   #BrandProtection #SearchMarketing #AffiliateMarketing #AdFraud #MarketingStrategy #PerformanceMarketing #mFilterIt

Don’t Let Blind Spots Sabotage Your E-commerce Strategy 🚨   In today’s ultra-competitive digital shelf, pricing isn't just about setting numbers, it's about owning the data behind those numbers.   Yet many brands still operate with pricing blind spots that lead to hidden risks mentioned below   The cost of these blind spots? Revenue loss, brand dilution, and shrinking margins.📉   So what's the way forward?   ✅ A Data-Driven Pricing Strategy - fueled by real-time intelligence across platforms and SKUs.   Want to know how leading brands are fixing this?🔍   Read the full article here 👉 - https://lnkd.in/gck7mPFC   #ecommerce #pricingintelligence #brandprotection #retailanalytics #mfilterit #pricingstrategy

Your in-app campaigns might look successful, but those numbers could be lying.   Incent wall fraud is a hidden threat where users install your app just to earn rewards or incentives, with zero intent to engage. Such tactics are used by affiliates to complete their targets and earn commissions.   In our latest blog, we break down: 🔍 How incent wall fraud works? 🚩 The signs you’re being targeted ✅ What you can do to stop it?   Don’t let fake installs drain your growth. 📖 Read the full blog now → https://lnkd.in/gXm2E4fK Aastha Johri Durgesh Rathore   #AdFraud #IncentWallFraud #mFilterIt #PerformanceMarketing #AppInstalls #FraudDetection

2 days to go for World Telemedia Dubai! Are you coming? Our expert Nilay Kumar, VP Sales is ready to dive into bold conversations, build smart connections, and discuss the future of ad integrity for Telecom companies and Content Aggregators.🤝 Book your slot for a one-on-one discussion to explore how our solutions can help businesses enhance their user journey, boost conversions, and increase ROAS with clean traffic. 📈🔐 Reserve your slot here - https://lnkd.in/gmQjhu93 #WTDubai2025 #telemediadubai #worldtelemedia #mFilterit #DCBfraud #adtrafficvalidation

Mark your calendars!📅   The countdown to #WorldTelemediaDubai2025 has officially begun!⏳   Meet our VP of Sales, Mr. Nilay Kumar, at the Marriott Resort Palm Jumeirah from 11th to 13th May.   Book your slot for a one-on-one discussion to explore how our solutions can help telecom companies and content aggregators fight ad fraud and protect digital investments.🤝🤖    Book a slot here: https://lnkd.in/gmQjhu93   #WTDubai2025 #telemediadubai #worldtelemedia #mFilterit #DCBfraud #adtrafficvalidation

Yes, you heard it right! 📢 We are coming to Dubai at #WorldTelemediaDubai2025 from 11th–13th May. Meet our expert, Nilay Kumar to indulge in insightful conversations on the emerging threat of DCB and ad fraud, as well as advanced tech solving these problems for telecom companies and content aggregators. 🔍🤖 Catch us at the Marriott Resort Palm Jumeirah and let’s talk about building a safer and smarter digital economy✨ Let's Connect - https://lnkd.in/gmQjhu93 #WTDubai2025 #telemediadubai #worldtelemedia #mFilterIt

Filters OFF: EP14 ft. Suraj Lawand – Performance Marketing Lead, Moneyview is LIVE! 🎬 This one’s crisp, clear, and full of perspective from someone on the front lines of performance. Suraj doesn’t just speak the language of ROI—he’s living it daily, and his message is simple: 🛡️ On Brand Safety: “When you pour in that much money into your brand, you want to protect it from scammers—not just hope for the best.” Truth. 📉 Are We Measuring the Wrong Things? “Yes. Because of how media is being sold, not just what is being measured. We need to be intentional with what we track.” 🤖 On Ad Fraud: “Fraud is invisible, but it’s also evolving. If you’re not using the right tools, you’re basically shooting in the dark.” 🧠 Explain Like I’m 5: “First-party data? It’s the data I collect myself—no middlemen.” 🎯 Final Advice for 2025? "Measure what matters. Track with intent. That’s the only way forward.” 💥 Scored 7/10 on rapid fire. Solid. Focused. Practical. 🎙 Hosted by Bharath Kumar 🅱️ Big thanks to Suraj for bringing clarity and calm to a noisy digital space. ad:tech India Big shoutout to the dream team making this possible – Dhiraj Gupta, Amit Relan, Vineet Mathur, Priyanka Banerjee, Jyotsna Tilwani, Khushi Goel, Varun Mathur #FiltersOff #mFilterIt #SurajLawand #Moneyview #PerformanceMarketing #BrandSafety #AdFraud #FirstPartyData #DigitalAdvertising #MarketingTruths #Programmatic #Attribution #MeasureWhatMatters #AdTechDelhi #UnfilteredConversations #GrowthMarketing

April Recap ⏪ From the latest media mentions, industry insights, to top-performing content and case studies, check out what happened in the last month. #Aprilrecap #monthlynewsletter #mFilterIt

Filters OFF: EP13 ft. Monika Sharma – Head of Digital, Western Digital is LIVE! When someone who’s leading digital at one of the world’s biggest tech companies talks, you listen. And Monika made sure every word landed with impact. 🛡️ Brand Safety: “It’s not a tick-box—it’s a real necessity. We trust DSPs, partners, agencies, but without a third-party like mFilterIt, you don’t know how much non-genuine traffic you're exposed to.” (Activated across APAC and Middle East 🚀) 📊 On Measurement: “Performance, ROAS, revenue—these should be your KPIs. Not just impressions and CTRs. Thanks to mFilterIt, we’re now covering the full funnel and driving higher conversions.” 🤖 On Ad Fraud: “For startups with limited budgets, fake traffic can kill your business. Third-party validation isn’t optional—it’s survival.” 🎯 Final Takeaway: “Stop trusting reports blindly. Wastage is real. Work with consultants who bring independent, full-funnel measurement.” 🎙 Hosted by Bharath Kumar 🅱️ at ad:tech India Another proud Filters OFF moment—where clients speak the real value of transparency. Big shoutout to the dream team making this possible – Dhiraj Gupta, Amit Relan, Vineet Mathur, Priyanka Banerjee, Jyotsna Tilwani, Khushi Goel, Varun Mathur #FiltersOff #mFilterIt #MonikaSharma #WesternDigital #BrandSafety #AdFraud #PerformanceMarketing #ROAS #DigitalAdvertising #MediaOptimization #FullFunnelMarketing #Programmatic #ThirdPartyMeasurement #MarketingTruths #AdTechDelhi #UnfilteredConversations