WinnerBrands helps organisations hire and train top marketing talent. Be it performance marketing experts, content specialists, creative directors, designers, video editors or brand managers, we can help you find the right marketing talent to unlock your brand’s potential. Run by marketers, for the marketers, we are already a preferred marketing talent partner for organizations ranging from established conglomerates to agile startups. WinnerBrands can serve as the one-stop solution for all your marketing talent hires, offering you complete flexibility to engage this talent in your preferred engagement format- full-time (on your payroll), contractual (on our payroll) or on a freelancing basis. This bridged with our customised training modules makes WinnerBrands a unique partner to upgrade your marketing teams. So, if you are looking to onboard the best marketing talent, vetted and trained by industry experts, in the shortest possible time, then WinnerBrands is your go-to place.
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If we speak about our vulnerabilities as candidly as we talk about our victories, the world would be a much better place 🙏 While stories of our wins/ victories might inspire others, sharing our vulnerabilities gives them the courage and hope that they are not alone in their struggles ❤️
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#UnpopularOpinion Two of the biggest culprits of creativity in any organisation are ~ committes and consensus ☠️
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Spent the afternoon with this enthusiastic bunch at Mesa School of Business , chatting about all things brands and consumers. So much fun ❤️ One of my resolutions this year to interact and share a lot more with young folks. On track so far 😊
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Just turn the machine around 😀 In this fascinating book "RED Marketing" by Greg Creed (Former CEO of YUM! Brands) & Ken Muench- I came across this interesting concept of “Finding your disruptive ease opportunity” What does it mean 🤔 It is a quest to figure out if there are any moments in your customer purchasing journey where you could turn a part of your employees’ responsibilities to the customer in a way that is mutually beneficial and feels like a service enhancement to your customer? The authors explain this with an example of Taco bell 🌮 In the 1980s Taco Bell was trying to streamline costs and improve the customer experience. While the team was pondering over packaging, recipes and staffing- one guy did some calculations and suggested “we are losing millions of labour hours filling soda orders. And for what? We’re just slowing people orders down. Solution: Let’s just turn the machine around 😯 Let customers fill their own soda and save ourselves millions (this has turned into billion dollars over time now) 📈 Customers loved it immediately, and they embraced it by creating their own custom blends , going back for refills and enjoying the hygiene benefits of fewer hands handling the beverage. The idea was so successful that the brand replicated it across nearly every country in the world 🌍 Isn’t it a great hack. Now go figure out if there is a “disruptive ease opportunity” in your own business 🔍 #brands #books #strategy
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Dear #Brands, This is how "paid" influencers trying hard to praise your pointless campaigns on Linkedin sound like🙏 Please stop 🙅♂️ #SorryNotSorry
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#Lego is more than just kids’ toys 😎 This 👆was the title of a interesting article in Fortune. the LEGO Group realised that adults are equally fascinated by its colourful brick sets and many of them carry their love for the brand into adulthood. These grown-ups though were embarrassed to buy Lego for themselves 🙈 Realising this Lego launched a grown-ups focused category in 2020. These sets are lot more expensive and complex to build like a $ 700 Titanic replica or $500 set of a town from Lord of the Rings. Also, the brand launched a new 18 + packaging to appeal to this sensibilities of this audience, so that they can proudly pick up these sets, sans any embarrassment. This move was a strategic masterstroke as the brand opened up new segment of consumers who can afford to pay a lot more than brand’s core audience of children. In just four years, the number of Lego sets for adults in the US market has expanded to 15% of the total available collection of lego in US As per the article, the “kidult” space (for those age 12 and above) is growing at a much faster pace than children’s category in US today and Lego’s adult collectors seem to have helped it outperform the broader toy industry in 2023 📈 The Danish company clocked $9.7 billion in sales and adults are proving to be lucrative segment for Lego 💰 Can you think of any Indian brands that you are still as fascinated about as a grown up as you were a kid? Let me know 😀 #brands #strategy #segmentation
A great opportunity to redefine how marketing can be measured right! #urgenthiring #consultingroles #contract #marketingrole #delhincr
#Communityupdate Marketing and finance are two departments that often face cross-functional complexities. It can be challenging for marketing leadership to convince the finance office and vice versa. Besides, not so uncommon for CFOs and CMOs to lock horns :) However, finding common ground and working collaboratively can lead to successful outcomes for both departments, needless to say for the entire org. One such opportunity is active at WinnerBrands for a marketing expert to straighten this up, directly bridging the gap between one of the top global audit firms and a global FMCG behemoth driving the growth of billion-dollar brands. The non-negotiables for the right expert are as below: 1. A strong track record of 6 years (minimum) working in the FMCG/CPG sector is a MUST. 2. P&L exposure ( if not responsibilities ) to give sound advice and validate strategic inputs. 3. The advisory role demands meeting top stakeholders like CFOs and business finance teams at least three days a week at the client office in Gurgaon. Additional details as shared on the link below: https://lnkd.in/en9Vx4UJ #urgenthiring #consultinggigs #marketing #finance #collaboration
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Celebrity endorsements can be tricky sometimes 😅 Often, the "star" overpowers the narrative relegating "brand" to the background. In that regard, MakeMyTrip's latest campaign is super smart. The brand cleverly uses well know celebrities, but doesn't really show their faces. Making the brand literally the "Asli Star" of the campaign 🌟 This twist makes the ads highly intriguing and watchable. I particularly loved the edits featuring Jackie Shroff and Shankar Mahadevan (over the Prabhu Deva one). May be because they have very distinct and easily identifiable personalities 🤔 Give it a watch. I am sure, you will play it more than once 😁 Well done Talented.Agency 👏 👏 👏 👏 #brands #advertising
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#SkipAd 😅 The only reason I have subscribed to #YouTube premium is to turn off those interjecting, annoying ads😡 True for #Spotify too. Don’t want those ads👎 Brings me to an important point- that most people who can afford to subscribe to premium- are doing so to turn off the ads. The stance of the platforms is “if you don’t pay, you will have to bear with the ads” So, ads are positioned as a nuisance that one can get rid of by paying a certain amount 😔 Net-net, Brand builders are fighting for attention of consumers ~who in turn are scrambling to find that “skip ad” button. It’s not an easy job🥲 Respect to all the brand builders 🙏
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Dear Brand, If I have to read a manual to make sense of your product or service, then you have lost me already. You are too complex and cumbersome. Yours truly, Consumer