Dear Schbang, we have always looked upto the groundbreaking work you do as an agency. But today we really want to ask - is the spike in search really worth anything? Will this be sustained? Just people googling about the term is going to bring some change? We've lost loved ones to cancer. And we can only tell you - cancer awareness is of value only when people go for regular check ups. And did this campaign bring that out in anyway? So what if people know about the term. Don’t you think this search volume will fade away super quickly. We don’t think what you did created any real impact. It just triggered people who really lost loved ones. The medium chosen was also distasteful. Why Poonam Pandey? Someone who’s known for cheap thrills for 2 mins of fame. And please don’t tell us that, they chose her because she lost her mom to cancer. Anyone who feels the pain of losing a loved one wouldn’t fake their death.
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