The Evolution of Customization in Carpets – Then vs. Now When we first started offering customised carpets, it often felt like we were speaking a language people weren’t familiar with yet. Back then, the very idea of “customisation” in carpets brought along raised eyebrows and a fair bit of hesitation. People were unsure—unsure of how the final piece would look, and whether what they’d imagined would actually translate into reality. It was a new concept, and with anything new comes a fair share of doubt. Another challenge? Timing. Carpets were often a last-minute purchase—picked up just a day before an event or moved into a new home. So when we told them a bespoke carpet could take up to 8 weeks, it wasn’t always easy to convince them to wait. And that’s completely understandable—there was no reference point then for something so personal and involved. But over the years, I’ve watched this change beautifully. Today, people come to us looking for customisation. They want something that reflects them—their story, their space, their style. They don’t just want to buy a carpet; they want to create one. Whether it’s a designer with a specific moodboard or a homeowner with a vision, the process has become a collaboration. Clients are now deeply involved from the very beginning. They care about the process, the textures, the material, the weave. They ask the right questions, they want to understand the craftsmanship behind every knot and every pattern. It’s no longer just a purchase—it’s an experience. And most importantly, they say it proudly: "This carpet was custom-made for my space." The shift is not just in carpets—but in the larger narrative of interiors. People now see rugs as an integral part of their space, not an afterthought. They’re investing their time and energy to make sure each piece feels personal. And that, to me, is the most exciting part of this journey. Customisation in carpets is no longer a surprise—it’s a choice. A conscious, creative one. And I feel truly grateful to have been a part of this evolution. #carpetcouturebyrashi #bespokecarpets #journey #evolutionofcarpetdesign
Carpet Couture by Rashi - Customised Handmade Carpets & Rugs from India
Manufacturing
Delhi, Delhi 1,285 followers
Customized Handmade Rugs & Carpets Manufacturer (India)
About us
For Projects contact - Deep@carpetcouture.com or call +91-9899059999 ‘Carpet Couture by Rashi’ (CCbR) is a couture brand of handmade carpets, where the age-old craft of carpets meets the contemporary designs and forms. We have done numerous hospitality projects across the world and our customised rugs can be found in countless premium residences. We are designers and manufacturers of customised handmade rugs and carpets (own factory in India). For a quick background, we have been exporting carpets and rugs to Europe, US, Middle East for the last 30+ years. Leading Furniture & Projects brands in UAE use our rugs/carpets. We have done various Commercial, High-End Residences, Sample / show flats, Farm Houses & Hospitality projects and customise rugs/carpets (wall to wall, in-room, lobby etc) for leading designers/architects/interior designers across the world. These are all contemporary carpets made from the finest New Zealand Wool, Banana Silk, Viscose & Genuine Leather. All our carpets are fire-certified and Colour Fast, especially for hospitality projects. We at Carpet Couture, can get any size/design customized to any extent (colour/size/design/shape) The USP lies in the designs which are extremely contemporary and chic. Though made in rural India by skilled craftsmen, each Carpet is designed keeping in mind the modern setup and is meant to harmonize the current trend of ‘straight line furniture’.
- Website
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http://www.carpetcouture.com
External link for Carpet Couture by Rashi - Customised Handmade Carpets & Rugs from India
- Industry
- Manufacturing
- Company size
- 51-200 employees
- Headquarters
- Delhi, Delhi
- Type
- Privately Held
- Founded
- 1983
- Specialties
- Contemporary Handmade Carpets, Designer Carpets, India's First Brand of couture Carpets, Customised carpets, Excellent Designs & Inputs, Carpets for Hotels, Handmade Carpets from India, Customised Carpets, Woolen Handmade Rugs, and Flat Weaves, Hantufted Carpets
Locations
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Primary
Ghitorni
382, 100 Feet Road
Delhi, Delhi 110030, IN
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Pt ShambhuNath Street
Calcutta, IN
Employees at Carpet Couture by Rashi - Customised Handmade Carpets & Rugs from India
Updates
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Unveiling the Layers of Divine •दिव्य• Layer 1 | The Divine Bond of Creator & the Craft – There exists an unspoken yet undeniable relationship that a creator shares with their craft, an understanding that transcends tools, techniques and time. Whether an artist lost in the rhythm of their brush strokes or an artisan meticulously hand knotting yarns on a loom, the act of creation is deeply devotional and meditative. Through Divine, as we bridge different realms of artistry, we also give voice to this sacred bond. About Divine– Divine is a series of first of its kind mixed media installations that reimagine paint strokes as yarns. Every installation in series aims to reinvent the very scope of Carpet making in India, transforming the textile pieces from floor-bound to masterpieces that adorn walls. #divine #carpetlegacy #inspired #madeinindia #textileinstallation #carpetcouturebyrashi #bridgebharat
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Some projects become milestones. What began with a sketch turned into a shared vision—our first step into the world of customisation. We’re grateful to architect Natasha Kochhar for her trust and collaboration, and for reminding us that great design begins with belief. Here’s to the journey of turning imagination into legacy—one knot at a time. #carpetvouturebyrashi #bespokecarpets #ourjourney #firstcreations
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Divine •दिव्य• | Where legacies entwine and traditional art finds a new canvas. About Divine– Divine is a series of first of its kind mixed media installations that reimagine paint strokes as yarns. Every installation in series aims to reinvent the very scope of Carpet making in India, transforming the textile pieces from floor-bound to masterpieces that adorn walls. Know more about us at www.carpetcouture.com #divine #carpetlegacy #inspired #madeinindia #bridgebharat #legacycraft #textileinstallation #limitededition #LimitlessatCarpetCouture
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Divine | Where Legacies Entwine Some creations go beyond craftsmanship. They transcend time, heritage, and artistry to become something more—something Divine. At Carpet Couture by Rashi, we have always believed that carpets are more than just woven textiles. They are stories, traditions, and emotions woven into form. With Divine, in collaboration with Bridge Bharat, we take this belief a step further—by uniting the legacies of those who paint with pigments and those who weave with threads. This collection is not just about carpets. It’s about reimagining art in a way that is immersive, tactile, and deeply personal. The Intersection of Two Masterpieces Art has long been admired on the walls of galleries and museums, while carpets have lived on the floors of homes, palaces, and sacred spaces. Divine bridges this gap, transforming iconic paintings into hand-knotted masterpieces—where art is not just seen, but felt. Each piece in this collection is a limited-edition multimedia installation, a coming together of: - 8 artists, 6 art forms, and 50 installations - 60 pairs of hands meticulously crafting each detail - 1 lakh yarns woven together to form something truly exceptional This isn’t just a collection. It’s a movement—one that honors the legacies of artists and artisans alike. Why Divine? - Making Art Accessible – No longer confined to galleries, these masterpieces find a home in living spaces, where they become part of everyday life. - A Tactile Connection – Through the intricate process of hand-knotting, paintings evolve into something that can be touched, felt, and experienced beyond the canvas. - An Ode to Legacy – It’s a tribute to those who have mastered their craft—whether through brushstrokes or knots—preserving and evolving artistic traditions. - A Celebration of Collaboration – Two ventures, numerous artisans, and multiple traditions, all woven into one vision. At its heart, Divine is about honoring the bond between creator and craft. It’s about ensuring that the legacies of master artists and master artisans continue to thrive—not in archives, but in homes, in conversations, in spaces that breathe and live. Because true art is never static. It moves, it evolves, and through Divine, it is woven into the very fabric of life. #divine #carpetlegacy #inspired #madeinindia #textileinstallation #carpetcouturebyrashi #bridgebharat
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More Than Just Carpets, We Weave Experiences A home, a hotel, a workspace—every space has a soul. And at Carpet Couture by Rashi, we believe that a carpet is what brings that soul to life. Since September 2009, we have been dedicated to designing and customising carpets that are not just functional but transformative. From luxury resorts and palaces to corporate headquarters and residences, we have worked on projects that demand precision, beauty, and a personal touch. We take pride in pushing the boundaries of design and craftsmanship, ensuring that every custom carpet we create is not just made—but made with meaning. How We Turn Ideas Into Art - Design & Visualisation – Before weaving even begins, our team provides detailed artwork and flood-in plans, allowing clients to see and refine their carpet’s design in the context of their space. - Strike-offs & Samples – A custom carpet is a commitment. That’s why we create strike-offs—miniature samples that showcase colours, textures, and design details before final production. - The Pom Box – Crafting with Color – Every shade matters. Our Pom Box acts as a yarn shade card, giving clients a vast selection to ensure their carpet matches the mood and aesthetic of their space. - Quality Control at Every Stage – A dedicated quality team and custom software track every stage of production, ensuring precision in pile height, weight, and size variations. - Handcrafted Tools for Artisanal Weaving – Our weavers do more than just weave—they handcraft their own tools, fine-tuning their techniques for a finish that is impeccable, unique, and truly their own. - A Legacy Woven with Care Customisation, for us, is not just about design—it’s about emotion. Every thread carries with it the passion of our artisans, the vision of our clients, and the timeless beauty of handwoven art. At Carpet Couture by Rashi, we are not just making carpets. We are crafting experiences, one thread at a time. #carpetcouture #carpetcouturebyrashi #textiles #hometextiles #carpets #handmade
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Mandarin By Carpet Couture Our designers & artisans have reimagined the vivid hues and delicate textures of the magnificent Mandarin ducks, transforming the finest yarns into exquisite rugs & carpets. Innovative patterns meticulously hand woven, celebrating Contrasts & Connections The Inspiration Story – Inspiration often strikes in forms that are boundless and unexpected. The Mandarin duck happens to be the spirit animal of one of our designers of the collection – who sparked the creation of a collection as extraordinary as its muse. The Mandarin ducks symbolise love, devotion and sacred bonds. These qualities resonate deeply with the ethos of Carpet Couture and especially this collection, which aspires to radiate the same warmth & beauty in every space it is adorned. Here, One of our pieces from the Mandarin Collection shines in the living room space of a carefully designed modern home in Kolkata owned by design lovers. Know more about the collection at www.carpetcouture.com #carpetcouture #mandarin #teamcarpetcouture #carpetcouturebyrashi #newcollection #handmadecarpet #usacarpet #indiacarpets #fortheloveoftextiles
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Limitless at #CarpetCouture | Episode 1: Sizes From a breathtaking 36 feet diameter masterpiece in a luxury hotel to an awe-inspiring 17,000 sqft expanse carpeting the floors and walls of an archaeological museum—our craft knows no bounds. The scale may change, but our pursuit remains the same: to push the limits of creativity, craftsmanship, and innovation. About the Limitless Series – A series that unveils the boundless possibilities in carpet-making and our creations. Through this series, we unveil the many ways we challenge conventions and redefine what’s possible, one carpet at a time. Stay tuned as we explore the infinite world of artistry, skill, and vision. #LimitlessatCarpetCouture #CarpetCouture
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Across civilisations, Architecture & Textiles have been the most enduring mediums that pass on stories of our heritage and culture. Stone & Fiber have served as resilient doorways, where every arch & weave holds a piece of both the ancient & what's yet to come. We couldn't be more proud that as artists, designers & craftspeople we hold the power to carry our heritage forward through our creations❤️ #carpetcouturebyrashi #carpet #fortheloveoftextiles #carpetcouturecreation #designs #rugsusa #kolkata #delhi #textiles
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CCClassics | A deep dive into the design stories of our quintessential creations. Textures, inspirations, patterns & processes that transform outlines into tactile stories. #CCClassics #01 Terrain | Sage, 2020 is a thoughtful reimagination of Earth's Forms & Flows. Soil, water & mountains are depicted through hues & patterns, each a reflection of the diverse topographies in nature. Explore more at carpetcouture.com or visit our stores in New Delhi and Kolkata. #carpetcouturebyrashi #carpet #CarpetCoutureClassics #carpetcouturecreation #designs #rugsusa #kolkata #delhi #textiles