OMR Digital

Google's recent #AI rollout, centered around their generative AI model called #Gemini, promises several changes to how we interact with Google products and services. Here's a breakdown of the potential impacts: 💡Search experience: Google #Search is getting a major makeover with "AI Overviews." Instead of just links, you'll see AI-generated summaries directly on the search results page. This could mean faster access to answers, particularly for complex questions. 💡Understanding and responding to nuances: Search will be able to handle multi-step reasoning, allowing you to ask intricate questions with all their subtleties in one go. 💡 Visual search: Imagine searching by showing a picture or video! #Google is working on an AI assistant called #Astra that will be able to understand and explain things you show it through your phone's camera. 💡Enhanced creativity: Google Photos, Docs, and Gmail are expected to integrate Gemini, potentially enabling features like smarter photo organization, improved writing suggestions, and even creative text formats within emails. 💡Accessibility: Search results could become more accessible to people who prefer visual summaries or struggle with traditional text-based searches. Overall, Google's AI rollout signifies a shift towards a more interactive and user-friendly #searchexperience. It could potentially make information access and creation more intuitive and efficient. #omrdigital #digitalmarketing #seo #ai #googlerollout #generativeai #googleupdate

What is E-E-A-T in #SEO and Does it Really Matter? Or Just Another Buzzword? 🤔 E-E-A-T in SEO stands for #Experience, #Expertise, #Authoritativeness, and #Trustworthiness. It is a concept introduced by Google to ensure that high-quality, reliable content is prioritized in search results. 🎓 Experience: This refers to the personal experience of the content creator on the topic. 🏅 Expertise: This involves the content creator’s knowledge or skill level in a particular field. ♻️ Authoritativeness: It shows the credibility of the content creator, the content, and the website where the content is published. If your website is a go-to source in your niche, your authoritativeness will increase automatically. 🤝 Trustworthiness: This involves the reliability and truthfulness of the content. A trustworthy site is transparent, has a good reputation, and provides accurate information. While #Google itself has not explicitly confirmed whether it directly supports E-E-A-T, top SEO experts agree that E-E-A-T plays a very vital role in search ranking. Google prioritizes delivering the best possible user experience. E-E-A-T principles align with this goal by ensuring users find #highquality, trustworthy information. So to wrap up, we can all agree that E-E-A-T is not just some buzzword, but a very helpful tool that an SEO #expert can benefit from to #rank websites higher for the long term. #omrdigital #digitalmarketing #Google #rankingfactor #seo #seotip

A lot of Short forms and buzz words in #Digitalmarketing can be overwhelming at times? Here is a list of common #KPIs that can make your job a little easier. #CTR #CPA #ROAS #CPC #Conversion Rate Like if you find this content helpful. #OMRdigital #digitalmarketingagency #kpi #metaads #paidmarketing #socialmediamarketing

How #Google Classifies High-Quality #Backlinks? In this blog you'll learn how backlinks still plays an important role to rank you higher in #SERP and different methods to increase the number of quality backlinks. Ready to take your Backlinks game to new heights? Read the full blog here: https://lnkd.in/dNgUTf7e #omrdigital #digitalmarketingagency #SEO #backlink #qualitybacklink #googlealgorithm #SERP #ranking

Just imagine you have built a very good website, and your #SEO is on point. Everything is going right from your side. Even your website gets crawled, but your #website is nowhere to be found on Google’s search page.   You dig deeper and realize that your website is not indexed, and you don’t know what to do now.   Here are a few points to check for that might help you with this issue.   1} Check Content Quality: Google has always put emphasis on high-quality content that provides information to its users. Here are some things to consider: ~Is your content original and interesting? ~Does it answer user questions in a comprehensive way? ~Is it well-written and free of any errors? 2} Fix Technical Issues - Technical problems can prevent Google from properly indexing your website. Here are a few things to look for: ~Slow loading times: If your website’s page is taking too long to load, Google’s crawler may not be able to crawl it effectively.   ~Mobile-friendliness: Make sure your website is properly #optimized for mobile devices, as Google prioritizes mobile-friendly websites for search results.    ~Broken links: When Google’s #crawler notices a broken link on your website, it confuses the crawler. You can use website testing tools to fix this issue. #omrdigital #digitalmarketing #SEO  

Your website's reputation is taking a hit with a declining #DA score, and now you're confused about further steps to correct the situation. Here are 5 steps to help you bounce back: Analyze the Cause: One major factor for diminishing DA is #backlinks. Build High-Quality Backlinks: Aim to create backlinks on reputable websites in your niche through guest posting and PR. Fix Technical SEO Issues: Ensure your technical #SEO is in check, from mobile-friendliness to load time optimization. Improve On-Page SEO: Stay updated with algorithm changes and optimize your content accordingly. Monitor and Adapt: Utilize tools to track your DA score and other SEO metrics. And most importantly, be patient. It will take some time, but it will be worth it. Hope you find it help. Follow us for more informational content on Digital Marketing #omrdigital #digitalmarketing #SEO #DAscore #backlinks

What is SGE, and will it be able to replace SEO? #SGE stands for Search Generative Experience. It's a new way Google uses AI to display search results. Here's a breakdown of SGE and SEO: SGE focuses on providing summaries of information directly on the search results page. It uses #AI to analyze relevant websites and then condense the information into a concise answer. SEO is the practice of optimizing a website to rank higher in search results. This involves using relevant keywords, building backlinks, and creating high-quality content. So, will SGE replace #SEO? No, most likely not. Although your SEO practices do need to become more #usercentric and be able to answer users' queries instead of creating content just for search engines. In conclusion, SGE will not replace SEO, but it will help SEO become better and more user-friendly. #omrdigital #digitalmarketingagency #SEO

Still confused about #contentmarketing? This post will help you create a base and clear all your confusion. Read along! #omrdigital #digitalmarketing #contentmarketing

IBS Pune students' summer internships are currently ongoing and are adding immense value to their professional development! Dr Anupama T (Faculty Guide) visited Orion Market Research Pvt Ltd., Indore, where IBS Pune students are working as summer interns in the domain of Market Research. Students are receiving hands-on experience in preparing Press Release, Regional Analyses, Competitive landscapes etc. Company Guide - Prakruti V. Company Directors - Mohammad Javed, Anurag Tiwari , Mahesh Mukati Dr. Shradha Gupta Students - Janhavi Fattekhani , Prajwal Patil , Riya Murarka, Shreshtha Soni, Shubham Anand, Tanuja Mahanty , Tushar Ingle , Yogesh ., Vikash Chandra, Sharandeep Singh Monga #orionmarketresearch #summerinternship #IBSPuneInterns #marketing #research #dataanalysis #mba #ibs #ibspune

We are Hiring Business Development Executive Build relationships with prospective clients. Maintain consistent contact with existing clients. Manage sales pipeline. Generate leads through emails or any other sources and close deals. Bidding on Upwork and Freelancer. Should have knowledge of digital marketing. Experience : 2-3 Yrs Interested candidates can share their CV at hr@omrglobal.com Location : Commerce House, Janjeerwala Square, Near 56 Dukan, Indore, MP #BDE #BusinessDevelopment #Sales #Hiringnow