Infinite X | Circular Fashion

Ourbetterplanet.com X Infinite X | Circular Fashion Tyohaar - the festive edition of Conscious Souk by Our Better Planet is setting a new benchmark towards circular fashion. All the products sold in this event will be tagged with closed loop labels which will allow customers to donate, resell and recycle them from their doorstep without any extra cost. See you in Kolkata on 4th and 5th August at Alka Jalan Foundation (11 am to 7 pm) #circularity #circularfashion #circularbusiness #circularfashiondesign #circulareconomy #circularfashionsummit #circularfashionmovement #sustainablefashion #sustainablefashionrevolution #sustainable #sustainablefashionmovement #sustainablefashionblogger #sustainability

You are losing customers who buy products from channels other that your own D2C website and stores. "What do you know about my brand?" Ask this simple question from the customers who have bought directly from you and from the customers who have bought from other channels. You yourself will observe that direct customers know more about your brand and have more chances to become loyal. What does that mean? That simply means that you are getting sales from 3rd party channels but not customers. -------------------- How can digital product passports (DPPs) / closed loop labels help? Digital Product Passports embed your brand story in each of your products with all traceability and impact related information. Now, your brand story travels through your products and reaches customers acquired via sales channels. DPPs also provide multiple reasons to customers to scan and come back to your website and digital media channels. As these customers interact more with your brand assets, they get to know more about you and their chances of becoming loyal increases. DM me to get to know more how DPPs or closed loop labels are beneficial for your brand. #fashionindustry #fashionrevolution #fashionblogger #fashiondesign #fashiongram #sustainablefashion #sustainablebusiness #circulareconomy #circularfashion #circularity #circular #circulardesign

My sister now has at least 20 dresses she is not wearing anymore. What to do? Urban Darzi can upcycle them to make something super cool and stylish customised for her personality and needs. She could not believe it when I told her this as she was dying with the guilt of not using those dresses anymore. We wanted to give this joy to everyone who has clothes with 'Closed Loop Labels' or 'Digital Product Passport'. Urban Darzi's services are available on products of all our partner brands. Just scan the QR code on your garment, and select Urban Darzi's services in the 'Donate/Recycle' section. Let's join hands to make India a real circular fashion economy. #circulareconomy #circularfashion #circularity #circular

I have a damaged t-shirt with me. I don't know what to do with it. I am doubtful about donating it as it is not wearable at all. But fortunately the brand from which I bought this t-shirt is part of the closed loop system. I have this closed loop label on my t-shirt. Using this label, I can schedule a home pickup for this t-shirt. Infinite X will send it to a cotton recycler as my t-shirt is 100% cotton. Now, I am happy and guilt free. I got a 20% off coupon too to buy another t-shirt from my parent brand. I am buying again as I am very satisfied with the quality of the t-shirt and proud of my brand's commitment towards the environment. Thank you for making it so easy for me. - An Indian Customer. #sustainablefashion #sustainablefashionrevolution #circulareconomy #circulardesign #brand #environment #quality

Closed loop labels are in Lucknow. Head to Greenwear® in UP Khadi and Village Industries Board Building on Tilak Marg to experience them in different product categories. Greenwear is unique in how it manufactures products using only renewable energy. Now, these green products are easy to recycle, resell and donate from your doorstep. #renewableenergy #circulardesign #circularfashion #sustainablefashion