Orient Electric

Predicting the future is so much fun when you do it the "MAHI" way! Watch the legend in an unseen and uncut avatar! #OrientElectric #FutureOfFans #BTS #Mahi

In an exclusive interaction with Storyboard18, Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, talks about our latest #FutureOfFans campaign featuring MS Dhoni and shares insightful perspectives on the evolving landscape of modern living, emerging consumer trends, and the company's increasing focus on digital marketing.

"In the midst of the IPL fervour, we're thrilled to unveil our latest TVC featuring our brand ambassador MS Dhoni in an unprecedented avatar. This TVC isn't just about showcasing our premium, energy saving BLDC fans, but it's a narrative that encapsulates the evolving preferences of new-age consumers. Today, fans have become integral to our lifestyle and home decor, reflecting consumers’ desire for smart, stylish, and technologically advanced solutions." - Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric.

We don't know about the future of cricket but the "Future Of Fans" is already here! Our very own MS Dhoni talks about this future in our latest film for Orient BLDC fans that come with new-age features like aerodynamic blades, integrated lighting and reverse rotation. Don't miss out on experiencing innovation firsthand! #OrientBLDCFans #FutureOfFans

“At Orient Electric, our focus has always been on understanding and addressing consumer needs. With our new high-capacity air coolers, we aim to offer superior cooling solutions tailored to the demands of regions experiencing extreme summer conditions. With our robust lineup of coolers and a favourable weather forecast, we are expecting a good season ahead.” - Gaurav Dhawan, Business Head – ECD, Orient Electric

Hey everyone! We're super excited to announce that Orient Electric has been certified as a Great Place to Work for the fifth time in a row. This recognition underscores our ongoing efforts in sustaining a high-performance culture that empowers every individual to thrive and feel valued, respected, and included. Congratulations to the entire Orient Electric family on this achievement. Here’s to many more milestones! #GreatPlaceToWork #GPTW #Teamwork #CultureMatters

Celebrating 16+ Years of Exciting Partnership: Orient Electric X MS Dhoni 🏏 We have been a #fan of his amazing journey! From short hair to long hair, wicketkeeper to captain, batsman to a leader. A true inspiration for everyone! This cricketing season, the two loyal fan bases (Orient Electric X WhistlePodu Army) unite to celebrate #Thala like never before and make the cheer even louder. We take absolute pride in saying that we will always be a #ThalaFanForever. #OrientElectric #WhistlePoduArmy #ThalaFanForever

We are excited to share with you our latest CSR initiative ‘Ujjwal’ which embodies our commitment to empowerment and societal impact. Electricians are integral to our society, yet many lack formal recognition and training. In January 2024, we launched Ujjwal, an upskilling program for electricians, and we’re proud to announce that we've already upskilled over 5000 electricians nationwide. Stay tuned for more updates on our journey towards empowering communities! #Ujjwal #CommunityDevelopment #CSR #OrientElectric

We're delighted to share that our CFO, Saibal Sengupta, has been honoured with The Economic Times CFO Awards 2024 in the Medium Enterprise category at the 5th edition of the prestigious ETCFO Leadership Summit held recently at Mumbai. The ETCFO Awards celebrate exceptional financial stewardship, strategic thinking, and innovation in the roles of CFOs. This prestigious accolade not only celebrates Saibal's achievements but also showcases Orient Electric's dedication to upholding the highest standards of governance and financial integrity. Join us in congratulating Saibal for this well-deserved recognition! #ETCFOAwards #FinanceExcellence #ETCFOLeadershipSummit

She is an achiever, she is a doer, and most importantly, she is a leader. With selfless dedication - pouring her heart into work, nurturing families, and embracing the roles of wife and mother. Amidst this symphony of responsibilities, it's easy to lose sight of one's own dreams. This Women's Day, at Orient Electric, we gently whispered a reminder to every woman: amidst the hustle, never forget to dance to the rhythm of your own aspirations. Take a moment to cherish yourself, prioritize your dreams, and savor a pause without a hint of guilt. Continuing our week-long celebration of the #AmazingWomenofOrient, we hosted a fun-filled session for our fantastic women colleagues. We kicked off with a heartwarming journey of self-discovery, where they delved into their personal narratives and penned reflections for further contemplation. And that was just the beginning! Our special Sip and Paint session followed suit, igniting a burst of creativity in everyone present. The room buzzed with energy and enthusiasm as they poured their hearts onto the canvas, each stroke a testament to their unique perspectives and talents. A massive shoutout to all the amazing women of Orient for bringing such vibrancy and passion to these sessions! As we celebrate International Women's Day, let's continue to #InspireInclusion, not just today but every day. #AmazingWomenOfOrient #InternationalWomensDay #WomenDayCelebrationWeekAtOrient #IWD2024 #LifeAtOrient