Astrum - Reputation Advisory

Today, we unveiled a first of its kind study in the Indian public relations industry titled "Technology Reshaping Communicators.” The study premiered at the 10th edition of PRAXIS: Reputation Management – The Big Picture, the largest annual gathering of #publicrelations and #corporartecommunications professionals.   The study points to three megatrends:   First, in revolutionizing data assimilation for deeper insights into audience behaviour. Second, transforming the ecosystem of content creation, distribution, and consumption, Third, a proactive investment in mitigating reputation risk by new age #crisispreparedness to secure corporate or brand reputation against bad actors.   #Technology will augment human ingenuity significantly. To negotiating its impact on #corporatereputation, will require a holistic approach with sponsorship by the C-suite.   Read the executive summary to be in the know ….. Say hello and write to us at sk@astrum.in for an in-depth presentation.

Astrum - Reputation Advisory is thrilled to celebrate the successful opening of ITC Ratnadipa, Colombo. Heartiest congratulations to Anil Chadha and Zubin Songadwala Our business partner NGage Strategic Alliance, Sri Lanka’s leading integrated communications firm was the #Public Relations firm appointed by ITC Ratnadipa, Colombo team which saw the inauguration of the hotel by the hands of the President of Sri Lanka His Excellency #RanilWickremesinghe   This successful and high-powered launch underscores the benefit our clients gain through a seamless India-Sri Lanka service connectivity and #collaboration offered by the exclusive alliance of Astrum - Reputation Advisory and NGage Strategic Alliance. Underscoring the benefit, Nimal Gunewardena, Chairman, NGage Strategic Alliance said, “Our affiliation with Astrum enables us to help Sri Lankan companies as they increasingly go into regional markets, and Indian companies to build their brands here. while bringing access and expertise for national projects and FDI promotion” Adding to it Ashwani Singla. FMP, Astrum - Reputation Advisory said, “Our first partnership project within weeks of our alliance, demonstrates the tremendous advantage our partnership for clients looking to seek a competitive edge through research-based strategic communications that delivers results that matter to our clients.” We're here to help you build a strong reputation and protect your license to operate in the ever-changing world of #ReputationManagement, #RiskManagement, and #Regulation. For a no obligation consultation, write to us at contactus@astrum.in #SuccessStory #SriLanka #India

🚀 Data-driven Communication: The New Age of PR 📊 Astrum - Reputation Advisory, one of our members from India, is a reputation management consulting firm that conducted a study on how technology is reshaping communications. The study included interviews with 30 experts to answer today's unavoidable question: how is technology reshaping the communications landscape? Astrum's latest study explores how technology continuously shapes our world. From telephones to the internet, each advancement has revolutionized how we live and connect. Today, however, we're witnessing an unprecedented acceleration of innovation. 💡 In the PR sector, this translates to a new era of precision. Through advanced data analysis and artificial intelligence, we can craft personalized messages with the same finesse as your favourite streaming platform recommending shows you'll love. Read our blog post for more insights: https://lnkd.in/dnWa6SUE #PR #Business

PR Perspectives: Lessons Learned Along the Way, Imparting Wisdom for #Future Generations   exchange4media latest segment ongoing 'Love for Profession' series, Pragati Tiwari, Partner at Astrum - Reputation Advisory offers a glimpse into her journey and her passion for Public Relations, #ReputationManagement, and #CorporateCommunication.  Pragati shares her perspectives on, the spark that ignited her passion for #PublicRelations,  Emerging trends reshaping the Public Relations landscape, how to navigate industry shifts, and the exciting prospects on the horizon.   For Pragati, dedication transcends mere tasks—it's about driving excellence, fostering #innovation, and leaving an indelible mark on the industry Read the full interview #BrightestStar #Astrum #ScienceOfPersuasion #ExchangeForMedia #Leadership

Looking forward to this conversation with Ambi Parameswaran.

Amidst the fast-changing communication dynamics, Astrum - Reputation Advisory envisions leveraging research-based, multi-disciplinary strategic communication solutions to deliver outcomes that matter to clients. In an exclusive interview with ADGULLY, Ashwani Singla, Founding Managing Partner, Astrum - Reputation Advisory, speaks at length about the strategic alliance between Astrum and NGage, how advancements in #AI and data analytics are shaping the future of strategic communications, the importance of research-based multi-disciplinary strategic communication campaigns and how Astrum is embracing these changes to deliver impactful results for its clients.    Key Insights:   In the last 10 years, public relations has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the pandemic period. Leveraging advancements in #technology use of social science to develop deep insights to shape multi-disciplinary strategic communications to deliver impactful results is the future.   Astrum is adapting to these changes by utilizing AI for real-time sentiment analysis, content monitoring, and targeted engagement strategies.   Want to know more about what is shaping the future of PR and corporate communication? Read the full interview here https://lnkd.in/dWjjfPvj For a non-obligation consultation with Ashwani, reach out to us contactus@astrum.in.   #ScienceOfPersuasion #ReputationManagement #Leadership #AstrumInsights #PublicRelations

Strategic Symphony: The Science of Persuasion™ in shaping #corporategovernance and #Reputation.   “Board serve as guardians of #corporatereputation, wielding transparency and making strategic decisions to ensure enduring #trust and #credibility in the eyes of stakeholders.” Read Sunil Lulla, Chairman Astrum - Reputation Advisory, interview with team Board Stewardship Inc. on navigating the intricate terrain of corporate governance to address the complex challenges of #reputation, #risk, and #regulation that enterprises face today.   Sunil dwells into the role of corporate boards and independent directors in ringfencing corporate reputation amidst potential threats and benefits of #authentic messaging and the vital role of #corporatecommunications in protecting, preserving and propagating corporate reputation. Read Sunil’s article here: Vol 11: February 2024 - https://lnkd.in/gWNWyVeZ For an in-depth analysis and a no-obligation consultation with Sunil or Ashwani, connect with us at contactus@astrum.in   #CorporateReputation #BoardStewardship #Leadership #ReputationManagement #StrategicCommunications #AstrumInsights #Scienceofpersuasion

We're thrilled to announce our exclusive strategic alliance with NGage Strategic Alliance, Sri Lanka's PR & Integrated Marketing Communication powerhouse! This powerful #collaboration, unlocking seamless, research-driven, multidisciplinary solutions for clients across #India & #SriLanka, leverages the region's booming economic strength and taps into a talent pool brimming with expertise. The world is shifting, and communication needs to adapt to navigate #reputation, #risk, and #regulation. Read more about the unified vision for #globalsouth #scienceofpersuasion Nimal Gunewardena

Astrum India’s Founder Ashwani Singla speaks on “Negotiating the complex landscape of Reputation, Risk and Regulation in a RUPTured world” at PRASL’s first Thought Leadership Forum for 2024 attended by corporate leaders and public relations and corporate communications professionals Ashwani Singla Rezani Aziz Nimal Gunewardena Ashan Kumar Druvinka Moraes Dominic Perera Rukshica Perera #forum #pr

Dr. Chandrajit Bajaj, - Computational Applied Mathematics Chair Of Visualisation, Professor of Computer Science, Director of Center for Computational Visualization, Oden Institute of Computational Engineering and Sciences, University of Texas, USA, joined the Astrum - Reputation Advisory team at our Gurugram office for an informative session on "Lessons from Nature, Scientific #AI, and Responsibilities to Nature." We were delighted to extend the participation for PRCAI Listening Circle guests. Priyanka Pugaokar, Seema Ahuja, Deeptie Sethi, Arpana Kumar Ahuja   It was intriguing to learn how Emergent properties of AI draws its learnings from nature and Emergent properties of life. Dr. Bajaj drew parallels between the emerging Hamiltonian in AI and real-life molecular form and function, highlighting the critical role of neural networks.   He took us through the growing sophistication as AI's applications evolve, ranging from cancer detection to autonomous vehicles, and examined technologies such as Google's Deep Mind, and Swarm Intelligence.   Dr. Bajaj drew our attention to the evolving risk areas, the need for awareness around safe and ethical use of emerging #technologies and the increasing need for investments in the right tools and processes to validate, verify and authenticate information. #AI #artificialintelligence #ML #MachineLearning