By ShineEdge Technologies Pvt.Ltd.

03/12/2017 What is SEO / Definition of SEO
SEO stands for Search Engine Optimization. In the simplest way, SEO means making your website or web page more search engine friendly to make it on top results in search engines by acquiring certain techniques. It is a process of making websites content more attractive, relevant and visible to the audience. Suppose a web user hits a query about something on search engines then if your site is search engine optimized then it will show in the top results of search engines and it is human tendency to click websites which he/she sees first thus it make SEO a useful process to follow. The reason why some sites come in the top results while others at the lower are that the content which is more relevant to the user is shown to him first. Search engine ranks websites according to their content. The main aim of SEO is to rank your websites higher than other sites.
Techniques of SEO
SEO is broadly divided into two types:-
On Page SEO
On the page, SEO is about enriching the content of your page and presented to search engines in the way that search engines refer to your website rather than others when searched for particulars keyword and phrases. Some basic techniques of On-page SEO are:-
Content Quality: - The primary emphasis should be on quality, unique and original content rather than copying it from others websites.
Keyword: - On a particular web page main focus should be on a single keyword, and it should be repeated more than one times, which is called keyword density.
Metadata: - Well written description summarizing the content of the particular page.
Title tags: -Title tags contain the words that appear on the clickable link in the search engine. Title tags should be short and concise.

Off page SEO
Off page, SEO refers to doing optimization on other websites web rather than doing on your site. It tells the search engine what other sites think about your websites. It is a long time process and improves after time. Off page SEO techniques are the following.
Social Media Marketing: - Interaction of social media with your websites.
Social Bookmarking: - Bookmarking your websites on Social Media from where anyone can find it there.
Blog Comments: - Commenting on the blogs of famous sites gives help in link building with these websites.


The importance of SEO for business promotion
If you want to grow your business, you need to get more customer interaction. For this site is a suitable way to attracting your customers, but you need a massive traffic on your site, and more and more people visit your site. For increasing traffic, it is necessary that your site should be search engine optimized so that it shows in the top results in search engines. Some of the points that demonstrate the importance of SEO for business promotion is following:-
It helps in increasing the brand value. If more and more people finds your products and services on the website then more they discuss it. It helps in mouth marketing.
The more traffic comes to your website; more there are chances of increasing business. It is a trend nowadays that people search first on internet for the things in which they are interested and if they are searching for your product and services, then they might be interested in it.
It is an excellent source for doing advertisement. There are various traditional methods of doing advertisement but doing advertisement on a well-optimized site is trending nowadays.

Now at last one should remember that SEO is a necessary process for websites and one should hire professional for that and you may look for best SEO company on the internet.